The power and magic of a quality Thank YOU

We are all quite busy and often hustle from one meeting to the next, from one project to the following, and from one task to the looming next one that requires our attention.

With that, it’s easy to forget what others did for us, helping us along the way. Even if we remember their crucial contributions, how often do we stop and take the time to say “Thank YOU” in a genuine and heartfelt way? Not the quick “thanks” in passing, but a thoughtful “Thank you” that is meaningful enough for us to warrant spending a few minutes thinking it through.

Those “Thank you’s” can be verbal or written, one-on-one or in front of a group – much of that depends on your communication style and even more so the recipient’s preferences. The delivery method doesn’t matter as much as whether you took time to think about it and whether you truly mean it.

If you truly mean it, make your “Thank you” specific. What did the other person do, why did it matter, and what impact did it have on you? Explain those, and your “Thank you” will mean the world and make the day for the person who receives it.

Which one do you think will make a deeper impression?

“Thanks, Alex, great job.”

or

“Thank you, Alex, for emptying the dishwasher on your own. I had a lot going on and really appreciate that I didn’t have to ask you to do it. That made my day a lot easier. I love to see how you thought about how you can help.”

Yes, Alex is our 10-year old son, and he sometimes remembers to empty the dishwasher on his own. No, he didn’t do it today – I made this example up. Parenting is a never-ending exercise in chasing tiny improvements…  😉

I have a reminder in my calendar every Friday to send those Thank you’s for cases where I received great service during the week. If I wouldn’t have those reminders, I would probably forget them in most weeks. I don’t send a “Thank you” every week, but the reminder ensures that I do in the cases when I should.


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Thriving in High-Pressure Environments
Lessons from Amazon, a global pandemic, and other crazy times
By Alfons and Ulrike Staerk
ISBN 9798718017663

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Health must come first!

Over the last three weeks, we had a few people – including myself – being out and sick. This is the season for it, but it also reminded me harshly of the importance of proactively investing in our future health.

The reason I’m writing about this is because I consider myself a pretty well-informed and health-aware person. I have been active my whole life, health is my number one value, and I even taught Karate and Tai Chi for many years (taking a pause from teaching right now). However, despite all of that, severe issues still snuck up on me because I got distracted and didn’t give enough time and attention to my health.

A few weeks ago – maybe two months by now – I pulled something in my back and suddenly felt nerve pain all the way down into my leg. Of course, being a tough guy, I ignored it and kept doing smart stuff like shuffling gravel in my backyard or riding the ATV over rocky mountain trails. Fast forward four weeks, and I find myself on the table at the orthopedics center with a herniated disc and almost unable to move.

While I did enjoy hiking and spending time outdoors over the last years, I stopped going to the gym due to COVID restrictions and didn’t do any strength training. That works well for a while until it hits you big time. I’ve let my guard down and became lazy with my health.

Don’t ever get lazy with your health and other things that you value highly (e.g., relationships and time with loved ones). Don’t ever deprioritize those for other seemingly urgent things – keep your focus and your time on your values and priorities!

How you feel in five years depends largely on what you do today for it. How you will spend your days in ten years is defined by what you prioritize today. Make the right decisions and make them count.

For myself, I’m of course doing PT twice a week, and it helps a lot. I also added a few small tools to our little downstairs exercise area, and I’m now working on my weak spots at least 30mins every day.

Invest in your future – focus on your health and what matters to you!

Designing for scale – How do you maximize throughput for your operation?

Last week, I was in a meeting where we brainstormed ways to accelerate and increase throughput for our prospect management within the constraints of the limited headcount we have available. Like many operational flows, the problem boils down to a typical prospect maturity funnel: you have many prospects coming in, but only a few of them will make it all the way through to actual customers.

Don’t fix the problem – address the root cause

The initial inclination of the group was the same that countless other teams fell for: put most of the people where the majority of the work is. That’s wrong!

If you want to scale an operation, optimizing within existing constraints (e.g., headcount), you MUST put your resources where they have the most impact, not where you face the largest volume and amount of work. You must concentrate your resources at the BOTTOM of the funnel, not the top.

In an ideal world, your people would ever only need to focus on those prospects who will make it all the way through the funnel. They would guide them from prospect to customer. Unfortunately, in the real world, you don’t know which select ones out of the huge prospect pool will make it all the way.

Reshape the funnel and rebalance your resources!

The trick to scaling is to invest as little of your precious limited resources at the top of the funnel and instead deploy automation, crowd-sourcing, self-service, or even relaxing verification criteria. Reduce the funnel size as cheaply (in terms of your constrained resources) and quickly as possible and apply your constrained resources where they need to bring a select few across the finish line.

Think really hard about what compromises you can make at the top of the funnel in order to allow more focus on the bottom. In the end, it doesn’t matter how much you put into the process – it only matters how much you get out on the other side.

In our example, we were looking at incoming college applications for prospective students. There are tens of thousands of those, and the staff processing them is limited. A way of solving the tension is to deploy automation (what amount of the applications is so cut and dry that an algorithm can move them forward), crowd-sourcing (what criteria can we share amongst the network of institutions instead of re-inventing everything), self-service (what information can we have students provide instead of us hunting it down with other institutions), and relaxing criteria (do we really need to check the complete set of details for prospects or can we delay that deep dive until someone became a student or is about to).

Designing for scale requires you to take a pause. You must look at the complete flow. You must decide where you can make compromises and where attention to detail and thoroughness matters. In many cases, it will require you to do the opposite of what your instinctive reaction would have been.

If you want to check out a fun read on this topic, I recommend “The Goal” by Eliyahu M. Goldratt (https://smile.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951/).

I read that book decades ago and then again just a few years past when I had to solve a challenging supply chain problem. However, I have to admit that I only fully understood then concepts when I had to build a hiring system at Amazon that supported more than ten million applications per year. The team worked hard across all dimensions of the problem space, and I learned a lot of valuable lessons through the process.




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Thriving in High-Pressure Environments
Lessons from Amazon, a global pandemic, and other crazy times
By Alfons and Ulrike Staerk
ISBN 9798718017663

Find it on Amazon: PaperbackKindle

If you like what you’re reading, please consider leaving a review on Amazon. If you don’t like it, please tell us what we can do better the next time. As self-published authors we don’t have the marketing power of big publishing houses. We rely on word of mouth endorsements through reader reviews.

How we decide on where to put our resources

A while back, I was asked in a 1:1 how one should decide where to put resources and effort.

There’s a pretty simple and basic framework to making those decisions, and it all comes down to ROI (Return on Investment): getting the most value out of the resources you are able to invest. This applies to decisions large and small: what product to purchase, what project to prioritize, how to plan your time.

While the framework is simple, it’s worth reminding us of it and bringing it top of mind for our daily decisions. Some of us are instinctively (or through years of training) following that model; others might consider putting a post-it note on their desk as a reminder.

ROI: the balance of Opportunity and Cost

  • Opportunity – The first decision criteria is the size of the Opportunity. If we do this project, if we buy this SW, what will we gain from it? What metrics will it change, and by how much? What is the impact on our overall operational cost? It comes down to quantifying the “Why” – and as you know, I am a big fan of always, always starting with the “Why”. Why do we do this, and what will we get out of it? How does that compare to other things we could do with our time? Steve Balmer used to say: “Show me the money!”
  • Cost – This one is easy: what does it cost to do the project? This includes headcount, fees, and future maintenance. We got all excited about the new opportunities and operational savings a solution will provide us, but what’s the flipside? What is the TCO (Total Cost of Ownership) of implementing this new solution now and in the future?

Having Opportunity and Cost gives you the ROI. As a first cut, you should rank all projects by their ROI – Which one gives you the most bang for the buck? Where should you invest limited resources?

Criteria that might override the ROI decision

  • Feasibility (and timing) – Feasibility is the criteria that should be checked first: do we have the prerequisites to even do this project or implement the new SW? Do we have the resources, or are they booked in other efforts? Is now the right time for this, given the other priorities for the organization, or should this be planned for a different time?
  • Risk tolerance – Of course, there is also a different category of projects that you just have to do, and this is where Risk comes in. Some work is required for compliance (e.g., new regulations) or minimizing threat vectors (e.g., increased security measures). In these cases, risk tolerance becomes an additional input to the ROI equation. What’s the cost of exposure, and how likely is it? How much risk are we willing to tolerate for a better ROI in this project or for putting our resources into higher-ROI projects? How much are we willing to forgo high-ROI projects in order to avoid risk exposure. Unfortunately, this category isn’t a hard science and usually requires informed judgment calls.
  • Follow-through – The last important criteria to consider are follow-through and sunk cost. It’s easy to chase the new shiny object. However, if you do that before you finish a project that you already started, you are on the path to wasting a lot of resources and frustrating a lot of people. Switching priorities can be necessary in (very few) cases, but it usually comes at a high cost. Whenever possible, follow through and finish what you have started – don’t waste effort by frequently switching priorities. The big exception to that rule is when you learn that your initial assumptions were incorrect. For example, the benefit might not be as high as anticipated, feasibility might have turned out to be questionable, or cost might be skyrocketing. In those cases, you need to reassess the whole project ROI. As for investing, don’t cling to a losing stock only because you already have sent a lot of money on it.

While ROI is a fairly simple financial calculation, the criteria in this bucket are less quantifiable. In most cases, it comes down to looking at all the facts you can collect and making an informed decision and judgment call.

As you do so, make sure to document the man decision criteria for that judgment call so that you know to revisit your decision if any of those criteria should change further down the road.


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Thriving in High-Pressure Environments
Lessons from Amazon, a global pandemic, and other crazy times
By Alfons and Ulrike Staerk
ISBN 9798718017663

Find it on Amazon: PaperbackKindle

If you like what you’re reading, please consider leaving a review on Amazon. If you don’t like it, please tell us what we can do better the next time. As self-published authors we don’t have the marketing power of big publishing houses. We rely on word of mouth endorsements through reader reviews.

Show, don’t tell – Tell, don’t ask

How do you make things real for your audience? How do you move complex work forward swiftly?

Easy: you go from wishful thinking to concrete and tangible. You “Show, don’t tell”, and you “Tell, don’t ask”.

The first quote is an old saying, and I’m sure you’ve heard it many times. I made up the second one, but I like it just as much.  😊  Here is what both of those approaches mean to me:

Show don’t tell

If you want to have an impact and drive action, it often matters more how you say something than what you say. As you try to convince your audience and convey your thoughts, you must make them clear and real for your listeners.

Make it specific – “Specifics eat generics for breakfast” (I made this one up as well). Be specific! Provide examples, explain the specific impact, concrete next steps, dates, and owner. Instead of “we are trying to complete the project through summer”, say “Sam will complete the exploration phase by July 15th, after which Tom is responsible for implementation completion by September 21st”. Instead of “let’s regroup and follow-up on this”, say “we will meet next Wednesday and make a final decision on this – let the group know of any additional information you need to make that decision”.

Specifics eat generics for breakfast.

Make it real – Show a visual if you can. We can talk about how we should do things all day long, and everyone will make up their own pictures in their heads, circling around the discussion and misunderstanding each other. Show an image, flow chart, demo, UX mock-up, and your discussion and decision-making will leap forward. Give your attendees something to hold onto and react to – it will dramatically change the discussion’s dynamic. The same applies to agendas and meeting notes. Show them to your audience as you are in the meeting. Share your screen as you type the notes, provide your audience an artifact to look at, and anchor the discussions through that artifact. Extra points if you share those notes in real-time with the group.

Provide artifacts to anchor discussions.

Speak confidently – Last but not least, speak confidently. Say it like you mean it. If you’re not confident in your opinion and plans, take some extra time to think them through, but then step up and make an impression. Avoid softening words like “wish”, “hope”, “want”, “could”, “should” and instead use clear and confident language. “We will” convinces and wins your audience. Saying “I hope we can get this done by the end of Fall” is a recipe for failure; putting a stake in the ground and stating “we will do whatever it takes to go live on October 1st” gets your team focused.

Say it like you mean it!

Tell don’t ask

If you want to make progress, you need to put stakes in the ground. If you wait for others to make decisions for you, you will spend a lot of your time waiting…

Open-ended questions – I hear open-ended questions in the decision phase of many project discussions. “What do you think?” is a great question for brainstorming – and only for that! I am by no means downplaying the value of open-ended questions. They have their place in discovery, brainstorming, reflection, coaching, mentoring, and even in critical and contentious discussions. They are terrific to foster learning, information sharing, and broadening understanding and perspective. Unfortunately, they are terrible for coming to decisions.

Closed questions – Closed questions and “tell, don’t ask” come into play when it’s time to establish a common base and move on (“Any objections?”, “Is there anyone who doesn’t agree?”). They are also your tool to drive decisions. For example, don’t ask “What do you think?” when it’s decision time, instead tell and verify: “Alright, the plan is to roll this out by August 8th – are there any blocking issues with that?” Btw, don’t ask for “concerns” – voicing concerns is a tactic that is often (unconsciously) used by risk-averse team members to push away responsibility for unknown risks. It will not help you to advance a decision – ask for “blocking issues” instead.

Be deliberate about when you want to widen the discussion funnel (ask and listen – open questions) and when you need to narrow it (tell and confirm – closed questions).

Turn silence into an advantage – Have you ever said “Please come back to me and let me know if you agree or have concerns”, only to never hear back from anyone and not knowing if you had support or opposition for the plan? I certainly have. I learned to switch to “default approval statements” (not an actual terminology, I made that up as well) instead. Give a clear timeline by which you need to hear any objections and define what silence (i.e., lack of feedback) automatically triggers at that date. A good way of establishing a decision is to say “Unless I hear any blocking objections by the end of day tomorrow, we will move forward with the plan as proposed”.

Don’t trap yourself in an undetermined waiting loop – make default approval statements with a clear deadline.




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Thriving in High-Pressure Environments
Lessons from Amazon, a global pandemic, and other crazy times
By Alfons and Ulrike Staerk
ISBN 9798718017663

Find it on Amazon: PaperbackKindle

If you like what you’re reading, please consider leaving a review on Amazon. If you don’t like it, please tell us what we can do better the next time. As self-published authors we don’t have the marketing power of big publishing houses. We rely on word of mouth endorsements through reader reviews.

Listening is your most powerful collaboration and leadership tool

That means really listening!

Did you ever watch yourself and checked what percentage of the discussion you were the one talking and how much of it you were listening? Most of us will be surprised by what we find.

To add some more self-reflection, check your thoughts during the periods when you are listening. Are you really following, digesting, and trying to understand what you’re hearing, or are you spending more time formulating your own wise answer?

Are you communicating to learn or to show off? Are you listening to understand or to make a point?

Listening is understanding, and listening is leading. Unless you give a presentation to a large audience, meetings where you talk most of the time are a waste of everyone’s time and energy. They don’t drive engagement with the audience – be it one person or a team of 20.

You lead by listening, not by talking.

So how can you change your interactions towards a more collaborative and engaging setting? Here are a few ideas.

I. Make short statements

Force yourself to make short statements and watch for the reactions. Don’t try to fill quiet space – it’s ok to have a few seconds without someone talking.

Remember that it’s not about you! Leave room for others and leave room to truly understand their thoughts and contributions (if that’s not important, you didn’t need a meeting in the first place). If no one speaks up, call them out individually and on specific topics or questions.

Here’s something critical I learned about (crisis) communication back in my days in Corporate PR:

The more you talk, the more people will think you don’t have a strong point (or you try to deceive). If you have a strong point, a short statement will do just fine.

Plus, if you keep going on and on in your speech, circling the same topic, you will have a really good chance of losing your audience to some more exciting topics in their heads or on their screens.

II. Pause and ask questions

Force yourself to stop talking. Take pauses and breaks. Ask questions – lots of questions.

Make a (short) point and then get feedback. Critical feedback is even better. Tap into the knowledge and experience of the crowd – if you don’t seek and need that input, you shouldn’t have a meeting to begin with.

III. Take the input

Acknowledge the input you receive. Really take it, think about it, and acknowledge what you have heard. Don’t just brush over it and go on with what your thoughts, plans, and opinions were in the first place.

It’s incredibly frustrating for me when I am in a meeting, the group is asked for inputs, thoughtful ideas come up, and then the meeting lead moves on with an unspoken “actually, I already have a plan and don’t really care about what you guys said”.

On the flip side – if you don’t want to take input on a particular topic, be upfront about it. Don’t pretend to ask for it.

Trust that the wisdom of the crowd is more brilliant than yours. Leverage it to your advantage. Learn from the folks in your meeting!

IV. Take notes

Taking notes is a great tool to focus yourself on listening and really following what is being said.

How do you distill down the key ideas that were shared in your own words? This active processing of the shared content will force you to listen and be tuned in. It will prevent your mind from wandering to the next topic, developing your own smarty-pants response, or multi-tasking in your email.

V. Play back what you heard

Lastly, we need to be aware that all we hear is being heard and processed through our own (unconscious) filters.

What you hear might be very different from what I tried to communicate. The only way to ensure that you really heard and understood correctly is to play the statement back in your own words.

“Thank you for sharing this. Can I quickly play back what I heard to make sure I understood correctly?” or “Let me just quickly play this back to make sure I got it right?” do wonders towards active and collaborative communication.

Talk less, listen more!

Listening is leading. Active listening is finding collaborative solutions. Talk less, listen more! There are better ways to demonstrate smarts than by dominating airtime.




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Thriving in High-Pressure Environments
Lessons from Amazon, a global pandemic, and other crazy times
By Alfons and Ulrike Staerk
ISBN 9798718017663

Find it on Amazon: PaperbackKindle

If you like what you’re reading, please consider leaving a review on Amazon. If you don’t like it, please tell us what we can do better the next time. As self-published authors we don’t have the marketing power of big publishing houses. We rely on word of mouth endorsements through reader reviews.

Reflection on the power of reflections

Recent performance discussions with my team prompted me to muse a little bit about reflections and the power of reflective thinking. In my mind, the biggest single value of formal performance discussions is that it prompts us to pause, reflect, and decide what we want to take away and change from those insights. Forget the forms and processes – instead, focus on the insights you can take away.

So here it goes, my reflection on the power and value of (more than annual) reflections.

Reflect to celebrate and be proud

The most immediate benefit we get from reflecting on what happened in the past is usually a feeling of accomplishment and happiness. All too often, we are solely focused on what lies ahead, and we miss recognizing and being proud of what we have already achieved. Especially in today’s busy life, it is easy to look back at a day, week, month, or year and wonder what we had actually done and accomplished during that time.

Continuously and frequently reflecting allows us to balance the scale and not only see what still lies ahead but also be proud of what has already been accomplished. Write those accomplishments down to make them real for your brain; otherwise, they will be forgotten in an instant.

Reflect to celebrate. Reflect to be proud. Reflect to feel accomplished and happy.

Reflect to acknowledge and share appreciation

Similarly, we often forget to appreciate contribution and achievement from the ones who help us move along – family, friends, co-workers. Reflection is an opportunity to pause, think about all the help we received along the way, and express a quick but heartfelt “Thank you”.

We can only succeed together, and the true leader is not defined by what they accomplish but how they engage those around them to boldly go beyond their perceived limitations.

Reflect to say thank you. Reflect to appreciate. Reflect to encourage.

Reflect to learn

Last not least, we all make mistakes all the time. And that’s ok. It’s how we learn and grow.

Reflection helps us to analyze situations in hindsight and with the 20:20 vision that hindsight provides. If we don’t reflect, we are bound to make the same mistakes over and over again. If we reflect, learn, and adjust future actions accordingly, we will embrace those slips and use them as inspiration to grow.

The only thing we can really change is the “Man in the mirror” as the famous philosopher Michael Jackson told us back in 1988 (yep, I know, I just dated myself).

Hindsight is 20:20. However, you can only benefit from this clarity if you look back with the intent to learn.

As you dive into your reflections, find ways to share them. Keep everyone on the same page and take the people in your life along your learning journey. Do this, and you will get double the benefit for the same amount of time and work.

Reflections are a powerful tool, and they are a lot of fun once you get into the habit. You can do them daily (e.g., journals, work logs), weekly (e.g., status updates, learnings, plans for the coming week, this email), annually (e.g., annual discussions, progress on strategic goals, and necessary course corrections, post-mortems), or anywhere in between. The more often you reflect on past experiences and outcomes and let those reflections inform future priorities and corrective actions, the more you will benefit. Personally, I do all three of them.




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Thriving in High-Pressure Environments
Lessons from Amazon, a global pandemic, and other crazy times
By Alfons and Ulrike Staerk
ISBN 9798718017663

Find it on Amazon: PaperbackKindle

If you like what you’re reading, please consider leaving a review on Amazon. If you don’t like it, please tell us what we can do better the next time. As self-published authors we don’t have the marketing power of big publishing houses. We rely on word of mouth endorsements through reader reviews.

Focus on the opportunity, not the challenges

I was going to write about asking “Why not” instead of “Why” – which is advice I’m hearing often – but then I decided differently. While well-intentioned, I think that advice might drive the wrong behavior if it’s heard and understood the wrong way.

In many meetings, we tend to focus our time on why things won’t work, why they are hard, and why we cannot do them right now. We are guessing what might (!) hold us back or make things complicated.

Well, anything that is worth doing and any problem worth being solved tends to be hard and complicated. The easy stuff had already been done a long time ago.

Instead of looking at the challenges, we need to look at the opportunities: what do we gain, what can we enable if we solve this problem? Is it a worthwhile endeavor? How does this rank against the other things we could be doing with our time and energy?

Once decided, we need to stop thinking about why it’s hard and instead start focusing on how we CAN do it. For every problem, there is a solution. It might not be easy, it might not be quick, but there is a way to get it done. Dwelling in the challenges will only discourage us and waste both time and energy.

To be clear, I’m not advocating for ignoring challenges and problems to be solved. I’m instead saying that those problems need to be identified, acknowledged, written down, and then tracked to resolution. That is the productive approach to deal with challenges. Reiterating, discussing, and dwelling on them without concrete action is the unproductive approach. Once you identified a problem, you write it down, find a time and owner and move on.

Once we decided that something is important, we must only be concerned about how we can get it done and finding a realistic approach, plan, and timeframe. We must not waste our time discussing why it’s hard, and we cannot waste our resources looking for easier projects that we can tackle instead. The important stuff tends to be hard.

Back to the “Why not” advice that I poo-pooed earlier – It’s actually well-intended as it challenges us to instead of asking “why do we need to do this” rather get in the mindset of thinking, “yes, why in the hell would we not do this”. Always starting with the “Why” and assuming that there is value in a new project, initiative, or change is a good thing. Dwelling in reasons not to do something that is useful is wasted energy.

Just for the fun of it, here’s a list of a few things that were impossibly hard at some time: personal computers for everyone, finding stuff on the internet, a smartphone for everyone, streaming the movies you like to watch, getting an online order delivered the next day, electric cars, GPS for everyone, online banking,… – well you get the idea. All of those were solved by people who chose to focus on how to overcome hard problems instead of discussing why they are hard to solve.

Since we’re talking about starting with the “Why”, here’s a recommendation for one of my favorite business books:

Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek
ISBN-10: 9781591846444

Everything always starts with the “Why”. If you know your “Why”, you know your purpose and motivation. If you know the “Why”, it will be easy for you to enlist others for your cause.




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Thriving in High-Pressure Environments
Lessons from Amazon, a global pandemic, and other crazy times
By Alfons and Ulrike Staerk
ISBN 9798718017663

Find it on Amazon: PaperbackKindle

If you like what you’re reading, please consider leaving a review on Amazon. If you don’t like it, please tell us what we can do better the next time. As self-published authors we don’t have the marketing power of big publishing houses. We rely on word of mouth endorsements through reader reviews.

Countdown deal: Back to school, back to work

We’re running a countdown deal for our career and management book: “Thriving in High-Pressure Environments“.

Check it out on Kindle for $0.99 for a limited time starting today for a week (9/18 to 9/25.)

And if you would take the time to leave a few stars or even a review we would really appreciate it! 🙂

Thriving in High-Pressure Environments
Lessons from Amazon, a global pandemic, and other crazy times
By Alfons and Ulrike Staerk
ISBN 9798718017663

Find it on Amazon: PaperbackKindle

If you like what you’re reading, please consider leaving a review on Amazon. If you don’t like it, please tell us what we can do better the next time. As self-published authors we don’t have the marketing power of big publishing houses. We rely on word of mouth endorsements through reader reviews.

Optimize your impact, not your hours

I was recently asked: “How do you optimize your productivity hours?

My answer was clearly not what the person had expected: “You don’t. You optimize your impact!

When we think about productivity, we often look at the wrong metric: the hours spent and the effort taken, not the output and impact of what we did. However, how busy we felt or how hard it was, doesn’t matter with regards to our productivity. We can be very busy, work extremely hard, and still not achieve anything.

Therefore, “hours” is the wrong metric. It’s not about the hours we spend and the effort we put in – it’s about the output, deliverables, and impact we achieve through our work. So the real question is: “How do we maximize the output and impact we have?

The answer is to put our energy to its best use, invest our time where it matters most, and keep ourselves healthy and balanced so that we can operate at peak performance for those deliberately selected areas.

Three simple shifts in your mindset will get you there:

Focus on the things that matter most

Invest your time where you get the most bang for the buck. Don’t spend all your time in “busy work” – it’s easy to fall into that trap as we feel so accomplished if we were busy with lots of stuff all day.

Instead, we need to develop the discipline to look hard at the impact of our actions and have the courage to say “No” if some work and priorities don’t make sense.

Of course, we also need to communicate early, proactively, and clearly to our stakeholders if we decided to deprioritize a given task. No surprises!

Remove distractions

Multitasking doesn’t work – period. As endless studies have shown, multitasking doesn’t work for anything that requires our conscious focus on two things at a time. You can brush your teeth and reminisce about your day – however, you cannot solve a logical problem and check your email simultaneously. The switching cost to get back on task after an interruption (multitasking) is surprisingly high – often up to 20 mins.

Knowing that every distraction can cost you up to 20 mins of your focused time, you need to eliminate all distractions. Switch off notifications, don’t have email counters on your phone, kill all notification sounds or pop-ups – better even, close all apps aside from the one you need for your current task and put your phone on mute. Don’t even listen to music; our brain immediately zeros in on the lyrics – if we like it or not (white noise is ok).

Allow your brain to get into “the zone”, find your “flow” and be sharp, focused, and effective. When you’re done, you can leave “the zone” and follow distractions for a little while.

Protect your recovery times

The third piece of advice actually does go towards optimizing your productivity hours (although that’s not my primary purpose): ensure that you can be at your A-game when you’re on task.

You cannot be the best version of yourself if you worked through the night or weekend and come into the office already exhausted in the morning. Take your breaks, take time to recharge, don’t push beyond the point where you are focused and effective. You need to recharge, you need to balance, you need to come back the next day with your A-game.  

Observe yourself and your focus and notice the point where you aren’t productive anymore. I learned that it is better to call it a day then, rather than trying to push through a little more – most times, your work will get sloppy and faulty when you get tired, and you will spend more time cleaning up the mess you created than if you had just waited for the next day. Trust me, I’ve been there many times.




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Lessons from Amazon, a global pandemic, and other crazy times
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