One of the things that define how Amazon runs its business is what they call the Leadership principles. These principles are treated like religion. They define daily business processes, project priorties, how decisions are made, and apparently, they work really well for the company’s success. Those leadership principles are also widely regarded as operational blueprints for many startups. Over my time with Amazon, I learned to love some of them, see the value in others, and realize that a critical one was missing (I’ll tell you that secret over a beer if you’re interested).

Since those Leadership principles are universally applicable and useful, I will pick a specific one every now and then and share its official description as well as my personal take and experience. As always, I would love your thoughts, feedback, and differing point of view.



Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”

To me, ownership is probably the most important one of the leadership principles. It is so important because it defines how we approach our jobs. Are we just in to tick off hours and collect a paycheck, or do we deeply care about what we’re doing and want to positively impact our field, our customers, and our co-workers?

For that reason, in my mind, ownership is also closely linked to the three pillars that drive job satisfaction (purpose, autonomy, and mastery). If we don’t step up and take personal ownership, we will not feel any control over these three pillars either.

Ownership means caring about what we do. Ownership means not waiting to be told what we should focus on but proactively assessing our space all the time and moving forward with the things that matter most. Ownership is the difference between looking at the clock ticking away versus looking at your customers and thinking through how you can improve their lives.

Ownership is also about being in control, which again, is one of the key drivers for job satisfaction as well as one of the key things that cause burnout if it’s lacking. If you don’t show ownership and take control, someone else will fill the void for you and tell you what to do.

Always remember:

Ownership is taken, not granted!

Did you like this post? Want to read more?

Check out our book for more thoughts and a week-by-week guide to make strategic changes to improve your health, career, and life purpose:

Put on your oxygen mask first - book cover

Put On Your Own Oxygen Mask First
A practical guide to living healthier, happier and more successful in 52 weekly steps
By Alfons and Ulrike Staerk
ISBN 9781077278929

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